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The Chinese appear to have developed a style for Italian wine.
According to latest knowledge revealed by the Italian Institute for Statistics, exports of Italian wine to China grew by 80% between 2010 and 2011.
That could also be a 20% slowdown from the earlier yr, which noticed wine exports to China double between 2009 and 2010, nevertheless it’s nonetheless a formidable fee of progress.[Giuseppe Santini, Wine Producer]:
“They are very interested in our wine. The orientation of consumers around the world is moving in search of high quality products. They’re looking for companies specialized in producing high quality wines.”
Fine French wines stay a high-priced luxurious good with restricted mass-market attraction in China.
But “Made in Italy” wines are rising in reputation amongst customers on the lookout for high quality wine at an reasonably priced value.
Grape wine was a little-known commodity in historical China, consumed largely at the imperial court docket.
But in the China of right this moment, wine seems to be an thought whose time has come.
NTD News, Rome, Italy