Moving a brand into foreign territory, and watching it become a success, requires a lot of expertise and patience. But that’s exactly what Caffè Nero, an Italian coffee company that originated in Europe, has done.
In this On Foodable feature, brought to you by the Foodable WebTV Network, Host Paul Barron finds out what it takes to not only build a successful empire, but to also introduce it to a new market. Joined in Boston by 30-year industry veteran Jay Gentile, Caffè Nero’s USA Director, this episode reveals the equation of international success. From a cozy, dimly lit atmosphere to its process of vendor selection (which they refer to as partners), Caffè Nero proves that building an authentic global concept is more about “going back to the basics” thank you might think.
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